Keir DillonFractional CMO
Founder, Dillon Agency

Make one useful
improvement.

Three interactive tools and a library of printable companions. The tools ask you a few questions and build a result you can copy or download; the library holds the longer PDF guides and prompts. Everything is free, with no sign-up.

The Positioning Blueprint

Interactive · 6 questions · about 10 minutesAnswer six questions and get back a client brief and a working introduction. Start here if your audience or message feels broad.

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The Sniff Test

Interactive · 8 questions · about 5 minutesAnswer eight questions about your public presence and get back a ranked list of what to fix first. Start here if your presence feels inconsistent.

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Client-question planner

Interactive · 4 questions · about 5 minutesGive one question your clients ask and get back four weekly content outlines. Start here if you know whom you serve but get stuck on content.

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These tools organize your thinking. They do not scan private accounts, validate market demand, or approve marketing. Inputs are processed in your browser and are not sent to Keir. Copy or download the result before closing the page.

Prefer to work on paper, or want the longer version? The resource library holds the printable companions: the three-pass Positioning Blueprint, the Sniff Test as four audience-specific PDFs, and the positioning prompt library.

Supporting advisors
across a firm?

These tools are a starting point. My fractional CMO work connects advisor support with the firm’s brand, team, recruiting priorities, and delivery.

Explore advisor support at Dillon Agency