Builder / Founder / Strategic Operator

I see where industries compete on the same terms and build brands that compete on different ones.

Twenty years of professional snowboarding. A headphone company that created a new category. A beer brand that challenged an industry. Now building growth infrastructure for financial advisory firms. The medium changes. The strategy does not.

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20
Year Professional Career
$7.75M
Capital Raised Across Ventures
3x
World Superpipe Champion
The Pattern
Enter an industry. Find the positioning gap. Build a brand that changes how the category competes.
Every chapter of my career follows the same pattern. I enter a category, study what everyone else is doing, find the axis where they all compete on identical terms, and build something that competes on completely different ones. It started on the mountain. It carried into headphones, beer, and now financial services.
1993 / 2010
Professional Snowboarding
Twenty years competing at the highest levels. Two-time X Games medalist. Three-time World Superpipe champion. Member of the Frends Crew alongside Kevin Pearce. Missed the Olympics by 0.3 points. ESPN host for X Games, Dew Tour, and Fuel TV. Precision compounds.
Burton / Nike / Pepsi / ESPN
2010 / 2017
FRENDS Headphones
Everyone competed on audio specs for men. I created a new category: fashion-forward headphones for women, combining jewelry-inspired design with premium audio. Scaled to $5M+ annual revenue, raised $6.5M in venture capital. Apple, Best Buy, Nordstrom, Target. Shark Tank Season 7. Acquired 2017.
D&G / Rebecca Minkoff / Coca-Cola / Equinox
2022 / 2024
OPEN Brewing
Beer culture had not evolved in decades. OPEN was built on street culture, diverse ownership, and a brand identity that challenged every convention the industry had established. Led a $1.25M capital raise. Strategic investment from New Belgium Brewing. Distribution across LA/OC.
New Belgium / Scout Distribution / LA/OC Market
2018 / Now
Dillon Agency
Every financial advisory firm competes on the same terms: AUM, compensation, compliance. I build brands that compete on different ones. Fractional CMO and growth leadership for founder-led firms and advisor platforms. Positioning, recruiting, revenue design, and AI-powered marketing operations.
Financial Advisory / Wealth Management
Keir Dillon
What I Do Now
Growth leadership inside traditional industries.

I serve as a Fractional CMO for founder-led firms and advisor platforms scaling inside traditional industries. I embed inside organizations to lead market positioning, recruiting narratives, revenue-aligned marketing systems, and AI-powered content operations.

Growth follows clarity. Positioning shapes recruiting. Brand drives enterprise value. Marketing influences enterprise outcomes when it connects to compensation, structure, and measurement.

The role of a modern CMO extends beyond campaigns. It shapes identity, recruiting, and revenue design. I partner with firm builders who want durable growth infrastructure and measurable leverage.

I am also building proprietary AI systems that give every financial advisor their own marketing department. What used to require a full team for one advisor, delivered across hundreds.

See how Dillon Agency works with firms
Thinking
Writing on brand, positioning, and AI.
Why Every Financial Advisory Firm Looks the Same, and What to Do About It
The industry's biggest competitive advantage is hiding in plain sight. It is not AUM.
Category
The Research-to-Publish Loop: How AI Changes the Economics of Advisor Content
What used to take a marketing team three weeks now takes three days. Here is how.
AI & Ops
Same Play, Different Fields: What Headphones Taught Me About Financial Services
A pattern-recognition piece on entering industries that underestimate you.
Strategy
The medium changes.
The strategy does not.
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