Keir Dillon / Fractional CMO
A clear point of view.
A habit of
building it.
I help wealth management leaders shape their brands and lead the marketing work through Dillon Agency. Here, I share the experience, questions, and practical tools behind that work.
Work with me
The work today
Close to the leaders.
Close to the work.
My role as a fractional CMO connects the firm’s brand, the marketing team, recruiting, and advisor support. I work alongside leadership and stay involved as decisions become execution.
Working directly with advisors keeps that perspective grounded in the people using the strategy.
A view into the workThe experience I bring
Different chapters.
A connected perspective.
Professional snowboarding. Live television. Building FRENDS and OPEN. Each chapter taught me something about understanding people and making an idea work in the world.
Know the person
you’re building for.
As co-founder and CEO, I helped build a headphone brand around personal style and an audience whose preferences deserved attention.
That experience still shapes how I think about brand strategy, the team behind it, and the decisions that carry it forward.
Read my storyGoogle Yourself / Field notes
Show how you think.
Make it useful.
Questions about positioning, presence, and the work behind a recognizable practice. Start with the written guides, and follow the developing series on LinkedIn.
Read the field notesThe Operator’s Room / Taking shape
Good questions deserve
a working conversation.
An advisor learning community in development around positioning, content, and practical marketing.