Keir DillonFractional CMO
Founder, Dillon Agency

Free tool / Self-review

The Sniff Test.

Look at your public presence through the eyes of someone deciding whether to speak with you.

1. A reader can identify the client situation I work with.
2. My opening explains the kind of help I provide.
3. My profile and homepage tell a consistent story.
4. My role and firm affiliations are understandable.
5. My claims have evidence I can substantiate and use.
6. My content answers questions my intended clients ask.
7. A visitor can understand what happens in a first conversation.
8. My basic details, links, and professional information are current.