Keir Dillon / The story
A different route.
A distinct point of view.
From the mountains to live television, consumer brands, and financial services. Each chapter changed the work. Each one sharpened how I see it.
Athlete → Broadcaster → Founder → CMO
Where it began
I learned to build
by being part of something.
Growing up in the Poconos, snowboarding gave me more than a career. It gave me a community, an eye for style, and a habit of learning by doing. I became interested in what makes people care about a person, a product, or an idea.
The athlete
Find your line.
Make it your own.
I spent two decades in professional snowboarding, competing at the X Games and winning three World Superpipe championships. Riding for brands including Burton, Nike, and Pepsi gave me a close view of how performance and identity connect.
Being part of the FRENDS crew taught me something just as valuable: a shared point of view can bring people together long before anyone calls it a brand.
What stays with me: the details matter, and people can feel when something is true to its culture.
The broadcaster
Make the story
mean something.
Moving into television with ESPN and Fuel TV changed my job. I had to take something I understood deeply and make it matter to someone watching from home.
Live broadcasting teaches you to listen, find the point, and communicate it clearly. Those instincts are part of how I help leaders and advisors explain work that can otherwise feel complicated or interchangeable.
What stays with me: know the audience well enough to know what needs explaining.
The founder / FRENDS
Build for the person.
Then build the company.
As co-founder and CEO of FRENDS, I helped turn an idea about personal style into a consumer brand, a retail business, and a team.
A position has to
survive the real world.
Our headphones treated design and self-expression as part of the product. The brand reached retailers including Apple, Best Buy, and Nordstrom, and collaborated with fashion partners including Dolce & Gabbana.
Building the business meant raising capital, developing products, working with retail partners, and showing up for the decisions after launch. We also brought FRENDS to Shark Tank.
What stays with me: the message, the experience, and the business have to support each other.
The builder / OPEN
Culture belongs
in the business.
With OPEN, I built an LA beer brand around art, community, and a different expression of beer culture. The identity had to travel from the can to the places and people around it.
That chapter reinforced the connection between a strong brand and the operating work that makes it available, consistent, and worth coming back to.
The work today
Lead the marketing.
Stay close to the people.
Today, I work as a fractional CMO in financial services through Dillon Agency. I partner with firm leaders on brand strategy, marketing team leadership, recruiting, and implementation.
At Coastal Wealth, that includes both the firm-level work and helping individual advisors with their brands and marketing presence.
That connection matters to me. Working with advisors keeps the strategy close to the people using it. Leading at the firm level creates an opportunity to make useful support more consistent.
I also share practical advisor resources, field notes, and Google Yourself. The Operator’s Room is a community concept taking shape around that work.
See the firm scope at Dillon Agency